Sloggi - Try my bra

A new client, Sloggi wanted a creative platform to express just how comfortable their new WOW Comfort bra was.
We came up with Try My Bra and went about encouraging people to do just that.

Directed by Keith McCarthy at Stink.

We worked with a social media strategy based on the concept of a bra for women with nothing to prove, who are evangelical about comfort – even for the most uncomfortable people in the most uncomfortable situations.

Working with creatives, influencers and occasionally the odd member of the public…