Persil - Free the kids

Persil wanted to reinvigorate their 'Dirt is Good' positioning.
We came across an astonishingly sad fact in a Unilever study, which was turned into this compelling but heartbreaking truth.

Directed by Toby Dye at RSA

Cannes Lion, Silver
Cannes Lion, Bronze x3
LIA's, Silver
Kinsale Shark, Silver
Creative Circle, Silver
Creative Circle, Bronze x2
Brand Film Festival, Gold